Corporate philosophy
The basis for the development of ideas
First)The characteristics of the times
The development of ideas can not be divorced from the times in which the enterprise is located. Times are changing, and different times have different characteristics. Although the characteristics of the times cannot be regarded as a direct basis for the development of enterprise concept, its influence is very large.
Second) national characteristics
The enterprise should focus on the traditional culture, the people's psychology and the religious belief of all the nationalities in China to make the enterprise idea which is in accordance with the traditional Chinese tradition so that the business thought of the enterprise can be quickly rooted in the people's mind.
Third) industry characteristics
The development of enterprise concept should be based on the industry of the enterprise, and design its own ideas in view of the technical status of the industry, market condition, product characteristics, personnel quality, consumer preference and so on.
Fourth) industry preference
The industry preference is the most direct basis for the development of ideas. It reproduces the personality characteristics of the enterprise leaders and the understanding or hope of the enterprise characteristics. It is the orientation of the leader to the enterprise in the market and the overall tendency of the consistency of the enterprise from up and down in the business activities.
Principle of concept development
First) the principle of individualization
The principle of individuation refers to the idea that enterprises must have their own characteristics in the same industry.
Second) the principle of socialization
Though the idea must be individualized, it must be recognized by the society. Therefore, the development and design of the concept must be consistent with the values of the public and the consumer, moral and aesthetic, in order to get the identity of the public and get a higher reputation and reputation.
Third) the principle of simplicity
Corporate philosophy is a highly generalization of corporate values. It must be concise and meaningful, and it is easy to remember and understand. Concise, clear and innovative business philosophy will be more popular.
